The beauty industry is always a hotbed for evolution, and the current wave washing over is the rise of hair toppers. If you've been working in the hair business for a while, you may remember when hair extensions were the talk of the town.
Today, it's hair toppers' time to shine. As hair thinning and loss become more prevalent, people turn to this innovative solution in droves.
The Importance of Adopting New Trends like Hair Toppers to Delight Clients
Gone are the days when running a successful salon was simply about offering a snappy cut and blow-dry. In today's fast-paced, trend-driven world, delighting your clientele means staying ahead of the curve, and right now, that means incorporating hair toppers into your service offering.
Hair Toppers: A Game Changer in Hair Styling
So, what are hair toppers anyway? Often referred to as 'wiglets' or 'hair enhancers,' hair toppers are partial wigs designed to supplement thinning hair or hair loss. They come in various shapes, sizes, and styles, offering a vast range of possibilities for customization.
Advantages of Hair Toppers Compared to Other Hair Solutions
Hair toppers aren't just any other hair solution. They serve a dual purpose - they add volume and length to thinning hair and offer a protective layer, allowing the natural hair to grow underneath. Unlike full wigs, they integrate with your client's natural hair, providing a seamless, natural look.
Popularity and Benefits of Real Hair Toppers with Bangs, Remy Human Hair Toppers, and Short Natural Hair Toppers
Different clients will have different needs, and luckily, there are a plethora of hair toppers to meet them. Real hair toppers with bangs are popular for those seeking to add instant volume and style. On the other hand, Remy human hair toppers, known for their high quality and longevity, are a hit with those looking for long-term solutions. And for those who prefer short styles, short natural hair toppers are a godsend.
Get SEGO's detailed guide on the versatility of hair toppers.
The Business Advantage: Incorporating Hair Toppers in Your Salon
Incorporating hair toppers into your salon service offerings is more than keeping up with the trends. It's also a savvy business move. Offering hair toppers broadens your client base, attracting individuals dealing with hair thinning or loss. Plus, it expands your services, allowing you to cater to a broader range of hair styling needs.
Examples of Salons that Have Successfully Incorporated Hair Toppers
Salons across the globe are cashing in on this trend. Take "The Topper Queen Salon" in London, for instance. They have transformed their business by offering personalized hair topper services, leading to a remarkable rise in their client base. Or consider "Hair Envy Studio" in New York, which has seen a revenue surge after training its staff in hair topper application and styling.
Training Your Staff to Become Hair Topper Experts
If you want your salon to be a hit with hair toppers, you must train your staff correctly. Not only will this ensure a high-quality service, but it will also give your staff the confidence they need to recommend and execute these services.
Skills to Focus On
When training your team on hair toppers, focus on various skills. They'll need to understand the different types of hair toppers, how to match them to a client's hair type and color, and the correct application methods. They must also learn how to educate clients on hair topper maintenance, ensuring the topper's longevity and client satisfaction.
Luckily, plenty of resources are available for training your staff in the art of hair toppers. Many companies that manufacture hair toppers also provide online or in-person training. Additionally, numerous YouTube tutorials, blog articles, and forums dedicated to hair toppers can provide valuable insights and tips.
Get SEGO's complete blogs on training your staff to be hair-topper experts.
Tips for Successfully Incorporating Hair Toppers in Your Salon
Stock a Wide Variety of Toppers
One of the keys to successfully incorporating hair toppers is to stock a wide variety. This means having toppers of different colors, styles, and types (synthetic or natural) to cater to clients' needs and preferences.
Offering customization services can help distinguish your salon from others. This could involve tailoring the cut, color, or style of the hair topper to match your client's natural hair perfectly.
Educate Your Clients
Many clients might be new to hair toppers, so educating them about what they are, how to work, and how to care for them is crucial. This helps alleviate any concerns or reservations they might have and helps ensure that they get the most out of their hair topper.
Advertise Your New Services
Once you've incorporated hair toppers into your salon, advertise these new services. Use your social media platforms, website, and even your salon's physical space to promote your new offering.
What are the benefits of offering hair toppers in a salon?
Customer Satisfaction: Offering hair toppers can significantly boost clients' confidence and overall satisfaction with hair thinning or loss. This can, in turn, enhance the reputation of your salon.
Diversified Services: Hair toppers can be a valuable addition to your range of services, making your salon a one-stop solution for diverse hair needs.
Increased Revenue: Hair toppers can also be lucrative, as they are often higher in price than traditional hair services.
How can salon staff become experts in applying and styling hair toppers?
Training: Your salon staff should participate in specialized training sessions or workshops. Manufacturers of hair toppers or other industry professionals can offer these.
Hands-on Experience: Encourage your staff to practice applying and styling hair toppers. The more hands-on experience they have, the better.
Continuing Education: Hairstyling trends continually change. Your staff must stay updated on the latest techniques and trends related to hair toppers.
What are the different types of hair toppers that a salon should offer?
Human Hair Toppers: These are made from 100% real human hair. They offer the most natural look and are typically more expensive than other types.
Synthetic Hair Toppers: Synthetic toppers can replicate the look and feel of human hair but are generally more affordable. However, they last less long and can't be styled with heat.
Heat-Friendly Synthetic Hair Toppers: These are a type of synthetic hair topper but can be styled with heat, offering more versatility.
Monofilament Toppers: These toppers have a hand-knotted base, providing a natural look as if the hair is growing from the scalp.
The salon industry is ever-evolving, and staying on top of trends is crucial for success. By incorporating hair toppers into your service offerings, you can keep your salon relevant and competitive and delight your clients with innovative, transformative hair solutions. With proper staff training and a solid strategy for implementation, you'll be ready to ride the wave of the hair topper trend to tremendous success.
Start your journey with Sego's premium hair toppers today